A Private Community for Serious Coaches
Admission is selective. Every member is vetted for commitment, craft, and integrity.
Our members have worked with
Why It Works
Because coaching excellence isn't built in isolation.
Advantage connects you with coaches who meet the same standard — people who have been there, who are leading there now, and who hold themselves accountable to growth, not ego.
This is an invite-only community where commitment is the currency. Every member contributes, challenges, and sharpens the others.
You don't just join Advantage. You earn your place, and then you level up.
Evidence of Success
Our members don't just consume content, they create results. They have:
Progressed from grassroots to professional and international environments.
Built independent consultancies trusted by top teams and athletes.
Led culture shifts inside high-performance organizations.
Moved into leadership, director, and head coach roles through peer accountability.
Helped shape the next generation of coaches by giving back inside the network.
Resource Hub
High-signal resources you can use tomorrow. No fluff. Tools built by coaches, for coaches.
What We Provide
Peer Circles That Matter
Small, trusted groups for real questions, feedback, and accountability.
Expert Facilitated Courses & Workshops
Live sessions, case studies, and frameworks for culture, performance, leadership, and transition.
Tools That Have an Impact
Practical resources and templates built by coaches, for coaches—ready to use tomorrow.
Upcoming Guest Speakers
Learn from the best. Live sessions with elite coaches and performance experts.
Dr. Mikel Mellick
Principal Lecturer in Mental Health (Demanding Environments) & Sport Psychology
Mental Health in Demanding Environments & Sport Psychology
James MacCormack
League of Legends Head Coach
League of Legends roster building philosophy
What Coaches Are Saying
Being part of the Advantage community has provided me with invaluable access to coaches with a wide experiential background. Their structured content, peer discussion and collaboration has helped me become a better practitioner through shared learning. My preferred method of self improvement is through talking with other coaches and there is nothing else like Advantage on the market.
Robert Yip
League of Legends Coach
It's difficult to find a consistent source of meaningful, relevant, and challenging learning amongst a sea of misinformation. I look forward to moments with Advantage. It's highly practical, high-standard, and each week I feel like I develop a little further. I can't ask much more than that.
George Petrakos
High Performance Coach
Advantage has been a game-changer. Hearing from coaches across different countries and sports has completely shifted perspective. It's rare to find a community this supportive and committed to real development—you feel like you're growing alongside some of the best minds in the business.
Matt Fisher
Olympic and Esports Coach